How to Choose and Purchase Hair Products

Have you ever gone on Youtube and watched a video of someone saying how well a product worked for them and were immediately tempted to buy it? If your like me, you probably watch tons of videos reviews of that one product to see how it worked for people with different hair textures. Most of the time, however, people on youtube are paid to positively review these products (a few admit to being told to do so) so you never know if you are getting a sincere review.

The curly hair market is growing very fast. It almost feels like the pharmaceutical market, with all these medicines that claim to cure or treat a lot of different health issues. It is important to remember that the same way we become immune to certain medications (meaning sometimes they become ineffective), our hair could potentially no longer hold the same with a product we continually use.

I have always wanted to use the same styling products and not have to go through the headache of purchasing a new one from a different brand. But the weather change forces me to often go from one product to the next.

Choosing products is very tricky, you can’t simply make your choices using all the propaganda that is all over the web. At the end of the day, the person on the other side of the screen is getting paid (Or rewarded) to sell you a product.

Here are 5 tips that I have found to be very helpful when choosing the right products for my hair.

1. Know your Hair’s conditions

Let’s be realistic, no two human beings are completely the same (even twins are different), so don’t expect a product someone else uses to reduce frizz to eliminate yours. Some people take care of their hair on a daily basis because they have the time, others don’t really have the time to pay attention to detail. If you don’t have a hairstylist that is familiar with your hair (and knows what she is doing) then you have to find a way to identify your hair on your own time. I will have an article on how to do this later on.

2. Product Samples

There is a popular phrase that goes “Know before you go“. If you are buying a product for the first time and you’re not sure it will work for your hair try to see if there’s a sample size, a travel size or get the smallest bottle. There is nothing worst than buying a product and finding out after two uses it doesn’t work well for your hair.

3. Read the label

A lot of people use products different to what they are intended to. Improper use of product can cause you to have an ugly do and potentially damage your hair. I was once using a spritzer to damp my hair instead of water and then conditioning, my hair then felt very sticky. A few months later, after I stopped using it and read the label it specifically said it was intended to be use to damp the hair before drying it with the blower. Some products work well with air drying, others don’t. Make sure that the products you are choosing work with the way you like to style your hair.

4. Consumer Website

The best way to get the core details of a product is to go to the brand’s website. Here you will have a detailed description of how the product should be applied, its’ ingredients, its intended use and any answers to common questions. There are also reviews from people who have purchased the product but these can also be from people who were paid to write a review or offered a discount to write it (Beware).

The most important ingredient to find in any product is water, it should actually be the first ingredient. Why? Curly hair soaks in product better when is wet, not dry. If you don’t believe me, try it and let me know how much your product weighted down your hair. 

5. Attending Events or Product Launches

Every year my mother and I attend IBS New York and take free classes on hair and makeup. There are a lot of different brands  and hair salons that give out free samples of their products and many different hair stylists selling products before they go out in the market. My favorite thing about it is that I can get my hair done for free and I can immediately see how a new product works on my hair. The only down side is that most of the products are for straightening hair but each year I have seen more and more curly hair products being added. There are lots of other events that you should be on the lookout for, a good source to find them is the Naturally Curly website.

Finding the right product is a big challenge, what methods do you use to help you find the perfect product?

I was able to get this Free Sample of Virtue Lab products from an announcement on the Naturally Curly website. The company was giving out free product samples in small bundles before their full size launch the beginning of February.

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